Gimmie! Gimmie! Please?

"In exploring the morality of economic behavior, they aim to put a more positive spin on Western-style capitalism. They want to demonstrate, in a post-Enron world, that markets are driven not by greed but by positive behavior.

To test their theories, researchers from economics and other disciplines are conducting a variety of studies, including experiments that look at how monkeys work together to get their favorite foods and the effect of business school teachings on values in the boardroom."

Evelyn Iritani writes about a possibly new discipline they are calling the "science of moral behavior." Read all about it in the Los Angeles Times.